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Everything DiSC Meets Songkran: Navigating Thai New Year with Behavioral Insights



As the vibrant water splashes of Songkran mark the Thai New Year, individuals from all walks of life come together to celebrate, reflect, and cleanse away the past year's troubles. The festival, rich in tradition and communal joy, presents a unique opportunity to explore the interplay between diverse behavioral styles, as defined by the Everything DiSC® model, and the traditional activities of Songkran. This blend of cultural celebration and personality insights offers a fresh perspective on how we engage with one another during this festive time.

Songkran is not just about the physical act of water throwing; it's a time of renewal, respect, and connection. The Everything DiSC model, with its emphasis on Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C), provides a lens through which we can appreciate the varied ways people experience and contribute to the festival.

Dominance (D) - Leading the Festivities

Individuals with a D style are likely to take charge of Songkran festivities, organizing events or leading groups to participate in water fights. Their assertiveness and desire to accomplish tasks can bring energy and direction to the celebrations, ensuring that everyone has a memorable experience.

Influence (i) - Spreading Joy and Connectivity

Those with an i style shine during Songkran, using their sociability and enthusiasm to connect with others. Whether it's through engaging strangers in playful water exchanges or using social media to share the joy of the festival, their natural tendency to influence and create a positive atmosphere is palpable.

Steadiness (S) - Embracing Tradition and Harmony

S individuals find deep meaning in the traditions of Songkran, cherishing the opportunity to show respect to elders and participate in community rituals. Their preference for stability and support helps maintain a sense of harmony and inclusiveness, ensuring that the festival's deeper meanings are honored.

Conscientiousness (C) - Respecting Rituals and Safety

Participants with a C style approach Songkran with an awareness of the rules and a respect for the rituals involved. They may focus on the responsible use of water, the safety of participants, and the importance of upholding traditions, contributing to a respectful and mindful celebration.


Understanding these diverse behavioral styles can enhance the Songkran experience for everyone involved. By recognizing and valuing the different ways people express themselves during the festival, we can foster a more inclusive and enjoyable celebration. Here are a few ways to apply DiSC insights to the Songkran festivities:

  • Encourage D styles to lead in organizing environmentally conscious events.

  • Leverage the natural enthusiasm of I styles to spread positivity and engage the community.

  • Support S styles in their efforts to uphold and share traditional practices.

  • Utilize the C styles' attention to detail to ensure the safety and well-being of all participants.

As we dive into the joyful chaos of Songkran, let's remember the strengths and preferences that each person brings to the celebration. Embracing the full spectrum of DiSC behaviors can lead to a richer, more harmonious festival, reflecting the true spirit of Thai New Year—a celebration of renewal, community, and mutual respect.


Happy Songkran’s Day!


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